NEW YORK (AP) — Christmas marked a milestone in media historical past: extra streaming than any day ever earlier than, in keeping with the Nielsen firm.
Netflix streamed two NFL video games on that day, with Beyonce showing because the halftime leisure when the Houston Texans hosted the Baltimore Ravens.
Roughly half of all viewing in the US that vacation was on streaming providers, mentioned Nielsen, the measurement service which has adopted the rise of streaming in relation to conventional TV viewing over the previous decade.
It was the primary day Nielsen has measured the place streaming providers exceeded 50 billion viewing minutes. Whereas the soccer video games have been dominant, different providers did effectively with vacation films like “Elf” and “Home Alone.”
The second most-streamed day ever got here two weeks later, when Prime Video confirmed an NFL Wild Card sport on Prime Video.
