Tuesday, January 20, 2026

Melania Trump planning to develop Be Greatest marketing campaign in return as first woman

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Melania Trump says she’s aiming to develop her kids’s wellness platform, Be Greatest, when she returns to the White Home as first woman.

“I will continue with Be Best and also I will expand Be Best,” Trump mentioned in a Monday interview on “Fox & Friends.”

“In the first administration, I didn’t have much support from anyone,” Trump instructed Fox Information’s Ainsley Earhardt.

“I invited all of the streaming platforms to the White House. I had the roundtable. And I didn’t have much support from them,” she mentioned. 

“Imagine what we could do in those years if they will rally behind me, and teach the children and do protect them about the social media and their mental health?” she added.

Trump launched her signature wide-ranging consciousness marketing campaign Be Greatest in 2018. 

“There is one goal to Be Best — and that is to educate children about the many issues they are facing today,” she mentioned on the time. 

Initially centered on kids’s social media use, well-being and opioid abuse, Trump introduced in 2019 that she was widening its attain to additionally embrace on-line security. The transfer was mocked by critics, who pointed to then-President Trump’s frequent use of social media to slam his political opponents.

“I think it will be an exciting four years,” the 54-year-old former mannequin and “Melania” writer mentioned in Monday’s interview.

 “We have a lot to do,” she mentioned, “and put the country back in shape.”

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