Have a Coronary heart marketing campaign promotes pedestrian security consciousness

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LAS VEGAS (KLAS) — The annual Have a Coronary heart, Cease for Pedestrians marketing campaign was again within the southwest Las Vegas valley to remind drivers to be cautious.

Within the early hours of Tuesday, regulation enforcement officers gathered at South Rainbow Boulevard and West Dewey Drive, wearing shiny pink coronary heart costumes with blue veins. Their message was clear: “Don’t Stop a Heart, Have a Heart. Stop for Pedestrians in the Crosswalk.”

“Don’t Stop a Heart, Have a Heart. Stop for Pedestrians in the Crosswalk.” (KLAS)260 1544.MXF .11 03 12 19.Still001Nevada’s Have a Coronary heart marketing campaign promotes pedestrian security consciousness. (KLAS)260 1528.MXF .10 52 26 14.Still001A mean of two pedestrians had been killed every week throughout the first six weeks of 2025, a launch from the marketing campaign stated. (KLAS)260 1526.MXF .10 50 41 19.Still001Regulation enforcement officers gathered at South Rainbow Boulevard and West Dewey Drive, wearing shiny pink coronary heart costumes with blue veins. (KLAS)260 1525.MXF .10 49 41 08.Still001In keeping with the discharge, drivers touring at 30 mph or extra are unlikely to note pedestrians until they’re actively searching for them. The dangers turn into much more extreme at larger speeds. (KLAS)

A mean of two pedestrians had been killed every week throughout the first six weeks of 2025, a launch from the marketing campaign stated.

In keeping with the discharge, drivers touring at 30 mph or extra are unlikely to note pedestrians until they’re actively searching for them. The dangers turn into much more extreme at larger speeds.

A pedestrian hit by a car touring at 45 mph has a 90 % probability of not surviving, the discharge stated. 

At this velocity, a driver’s peripheral imaginative and prescient is considerably decreased, limiting their consciousness to the edges of the autos subsequent to them, until they’re actively scanning for potential risks.

Have a Coronary heart – Cease for Pedestrians rule of the highway for drivers:

If you’re shifting greater than 15mph, it’s essential scan proper and left to see pedestrians, they gained’t be in your pure sight view.

Make eye contact and let the pedestrian know you’ve seen them.

In an energetic faculty zone or crossing zone, it’s illegal to cross one other car, regardless of the velocity of the slowest driver. Drivers could not flip proper or left when there’s a pedestrian in any of the lanes of journey within the route they’re turning.

Have a Coronary heart – Cease for Pedestrians rule of the highway for pedestrians:

Mild your self up from nightfall by way of daybreak, drivers can’t see you.

All the time make eye contact with drivers earlier than stepping in entrance of them, to make sure they see you.

At 40 mph, most drivers will be unable to cease for the size of a soccer discipline.

Half the individuals struck by a automotive at 35 mph is not going to survive.

Your life is value the additional time to make the most secure transfer to cross the road.

In keeping with the Workplace of Site visitors Security, 9 pedestrians have been killed in Nevada up to now this yr, in comparison with 20 throughout the identical interval in 2024. Moreover, Nevada has recorded 39 deadly crashes this yr, a lower from the 42 reported at the moment final yr.

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