ROME (AP) — Gucci introduced Thursday that the Balenciaga creative director Demna will take over the artistic route of the Italian luxurious trend home, beginning in July.
Gucci and its French dad or mum Kering mentioned in a press release that Demna “has redefined fashionable luxurious, incomes world recognition and cementing his authority on the trade.’’
Demna, who goes by one identify, has been at Kering-owned Balenciaga for a decade. He brings with him the title of creative director.
“I’m actually excited to hitch the Gucci household,’’ he mentioned in a press release. ‘’It’s an honor to contribute to a home that I deeply respect and have lengthy admired.’’
Demna confirmed his newest and final Balenciaga ready-to-wear assortment 4 days in the past in Paris, dialing down the theatrics for a extra saleable imaginative and prescient.
The announcement ends hypothesis about Gucci’s artistic future after Sabato De Sarno’s sudden exit simply 2 1/2 weeks earlier than the presentation of the Fall-Winter 2025-26 assortment throughout Milan Vogue Week final month.
De Sarno took over from Alessandro Michele, who revolutionized Gucci with gender-fluid, eclectic and romantic collections that rewrote the model’s codes. De Sarno’s extra important collections did not excite shoppers.
