NEW YORK (AP) — Puerto Rican famous person Unhealthy Bunny’s music catalog has seen a soar in streams since his 2026 Tremendous Bowl halftime efficiency was introduced.
In accordance with Luminate, an trade information and analytics firm, Latin music is primarily consumed by way of streaming. They discovered that Unhealthy Bunny noticed a 26% improve in on-demand streams in the USA following the Sept. 28 announcement, hovering from 173 million 9 days earlier than the announcement to 218.5 million streams within the eight days that adopted.
The singer born Benito Antonio Martínez Ocasio lately stated issues in regards to the mass deportation of Latinos performed into his choice to bypass the mainland U.S. throughout his residency. He performs in Spanish and can achieve this on the Tremendous Bowl, additional proving that connecting with a U.S. and worldwide viewers doesn’t require singing in English.
For the reason that NFL, Apple Music and Roc Nation introduced Unhealthy Bunny will lead the halftime festivities from Levi’s Stadium on Feb. 8 in Santa Clara, California, the choice has provoked dialog.
For his followers, Unhealthy Bunny’s reserving on the Tremendous Bowl is considered as a landmark second for Latino tradition. That feeling is little doubt associated to his just-concluded, 31-date residency in Puerto Rico that introduced roughly half one million folks to the island in the course of the sluggish summer season tourism season and generated an estimated $733 million for the island.
Roc Nation founder Jay-Z stated in a press release that what Unhealthy Bunny has “done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
He’s a recognized international hitmaker who ties his music to Puerto Rican id, colonial politics and immigrant struggles.
On Saturday, Unhealthy Bunny hosted the season 51 premiere of “Saturday Night Live” with just a few jokes about his forthcoming Tremendous Bowl halftime present.
He has lengthy been vital of President Donald Trump and backed Kamala Harris within the 2024 presidential election. Some Trump supporters take into account his Tremendous Bowl reserving to be a divisive political decide.
“I’ve never heard of him,” Trump stated in an interview on conservative information community Newsmax when requested about Unhealthy Bunny. “I don’t know who he is… I don’t know why they’re doing it. It’s, like, crazy. And then they blame it on some promoter they hired to pick up entertainment. I think it’s absolutely ridiculous.”
