LOS ANGELES (AP) — NBC is continuous its technique of infusing the Olympics with popular culture and superstar enchantment to generate momentum forward of the Milan-Cortina Winter Video games in Italy subsequent yr.
This time, Italian American comedians Ray Romano and Sebastian Maniscalco will make their debut throughout a comical promotion, the community stated on Wednesday. The business will air throughout NBC’s Kentucky Derby protection on Saturday.
Within the spot, Romano and Maniscalco stand atop the Italian Alps with snowboards in hand, trying to debate thrilling winter sports activities like snowboarding, snowboarding and luge. However their dialogue is repeatedly sidetracked by their shared obsession with Italian meals.
“Ray and I teamed up for the Olympics, two Italian guys trying to figure out winter sports,” Maniscalco stated in a press release. “Let’s just say, we thought ‘luge’ was a type of pasta.”
Romano and Maniscalco filmed the business in Los Angeles, with the mountaintop backdrop delivered to life by Industrial Mild & Magic, the visible results firm based by George Lucas and not too long ago identified for its work on “The Mandalorian.”
The community stated Romano and Maniscalco have been a simple alternative to start out constructing anticipation for the Winter Video games.
“Both are instantly recognizable, deeply beloved, and naturally funny,” stated Joseph Lee, senior vp of inventive advertising, sports activities and leisure at NBC. He stated the community is utilizing the identical playbook of enlisting entertainers and athletes.
Final yr, in style figures who appeared in promo spots included Snoop Dogg, Megan Thee Stallion, Simone Biles, Peyton Manning, Cardi B, SZA and Lily Collins.
“We’re running the same playbook across the campaign: pairing entertainment personalities with the Olympics (and often Olympians) in fun, unexpected ways,” Lee stated. “It’s how we’ll continue to keep the Games culturally relevant — and genuinely entertaining.”
