LAS VEGAS (KLAS) — The police officer wearing a big pink coronary heart costume stood out whereas strolling throughout the road but greater than 130 drivers had been pulled over for not stopping to let him cross the road in a marked crosswalk.
It was a part of a security marketing campaign to alert drivers to pay extra consideration to pedestrians. Police stated it is already been a lethal yr in Clark County with a median of two pedestrians per week getting killed within the first six weeks of the yr.
On Tuesday, police from Las Vegas Metropolitan police, North Las Vegas police, and Clark County College District police got here collectively for 4 hours — as they do a number of occasions a yr — to remind drivers to be alert when round pedestrians and crosswalks.
Have a Coronary heart marketing campaign promotes pedestrian security consciousness
The officer, wearing a big coronary heart costume, used a crosswalk repeatedly on Rainbow Boulevard and Dewey Drive as motorbike officers waited close by to nab drivers for failing to cease.
“Don’t Stop a Heart, Have a Heart. Stop for Pedestrians in the Crosswalk.” (KLAS)
In accordance with the discharge, drivers touring at 30 mph or extra are unlikely to note pedestrians except they’re actively in search of them. The dangers turn out to be much more extreme at larger speeds. (KLAS)
Regulation enforcement officers gathered at South Rainbow Boulevard and West Dewey Drive, wearing vibrant pink coronary heart costumes with blue veins. (KLAS)
A mean of two pedestrians had been killed every week through the first six weeks of 2025, a launch from the marketing campaign stated. (KLAS)
Nevada’s Have a Coronary heart marketing campaign promotes pedestrian security consciousness. (KLAS)
In all, 136 drivers had been pulled over and 127 had been ticketed for both failing to yield to a pedestrian in a crosswalk or passing a car that stopped at a crosswalk to permit a pedestrian the best of method.
“If you can’t see one of our costumed officers, you aren’t going to see one of the kiddos on their way to and from school,” the Clark County College District Police Division posted on its Fb web page.
In accordance with CCSDPD, 14 pedestrians have died already this yr and 85 college students had been hit by vehicles on their method to or from college.
Drivers touring at 30 mph or extra are unlikely to note pedestrians except they’re actively in search of them, police stated. The dangers turn out to be much more extreme at larger speeds.
A information launch for the annual Have a Coronary heart, Cease for Pedestrians marketing campaign stated a pedestrian hit by a car touring at 45 mph has a 90 p.c probability of not surviving.
The marketing campaign suggests drivers observe these guidelines:
In case you are transferring greater than 15 mph, you must scan proper and left to see pedestrians, they gained’t be in your pure sight view.
Make eye contact and let the pedestrian know you may have seen them.
In an energetic college zone or crossing zone, it’s illegal to move one other car, regardless of the velocity of the slowest driver. Drivers might not flip proper or left when there’s a pedestrian in any of the lanes of journey within the path they’re turning.
“Please SLOW DOWN and keep an eye out for those pedestrians,” CCSDPD stated.
