LAS VEGAS (KLAS) — Held yearly for over 40 years, the Licensing Expo in Las Vegas is the premier occasion the place the most important names in leisure, character, artwork, and company branding converge.
The Licensing Expo was held on the Mandalay Bay Conference Middle. It’s the key assembly floor for model house owners, retailers, and producers to create the toys, exhibits, video games, and merchandise that households around the globe know and love.
Amongst this yr’s attendees was Charles Singleton, the proprietor of TreImage and a famend branding skilled identified for connecting celebrities with main product strains. Charles gave an unique first take a look at certainly one of his latest partnerships — the Ja Rule Funko Pop, now out there on cabinets nationwide.
He additionally revealed particulars about an thrilling collaboration with the NBA: a line of miniature collectible figures known as NBA Ballers. The primary sequence was an enormous success, and Charles introduced that Sequence 2 is already within the works.
Held yearly for greater than 40 years, the Licensing Expo brings collectively the most important names in leisure, character, artwork, and company branding. (KLAS)
It is the place model house owners, retailers, and producers connect with convey us the toys, exhibits, video games, and merchandise households love. (KLAS) 
The place large manufacturers are born. (KLAS) 
The Licensing Expo is the worlds largest occasion devoted to model licensing and collaboration. (KLAS)
Contained in the Mandalay Bay Conference. (KLAS)
Additionally on the Expo was Mario Davis, proprietor of Image Comics, who attended for the primary time to debut his unique comedian and character, Snailsman.
“Snailsman is out to prove that success isn’t about speed; it’s about strategy,” Davis mentioned.
Mega-brands just like the Smurfs and LEGO all began as easy concepts, similar to Snailsman.
Tina Xavie, founding father of The Xavie Company, shared insights on how she preserves and promotes the legacies of legendary celebrities. By means of Xavie’s work, iconic entertainers like Liberace proceed to captivate new generations, reimagined via fashionable branding.
Deron Washington, the founding father of Constructive Enjoyable Toys, introduced his inspiring toy model to the Licensing Expo for the very first time. Targeted on enjoyable and positivity, Washington got here to the present with one clear mission: to forge thrilling new partnerships and increase his model’s attain.
From iconic franchises to brand-new characters, the Licensing Expo is a one-of-a-kind occasion the place the previous, current, and future of popular culture collide. Hold a watch out — the merchandise and partnerships born at this present could possibly be hitting retailer cabinets very quickly.
