LAS VEGAS (KLAS) — Declining vacationer numbers to Las Vegas have grabbed nationwide consideration, and the Las Vegas Conference and Guests Authority is launching a nationwide promoting marketing campaign to lure guests again.
The “Welcome to Fabulous Las Vegas” marketing campaign is listening to the “wants and needs of our visitors,” stated Michon Marton, CEO of R&R Companions, the LVCVA’s promoting company.
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A 60-second tv industrial will launch throughout Thursday’s NFL season opener between the Dallas Cowboys and Philadelphia Eagles. The industrial reveals an workplace employee wishing for a break from the day-to-day doldrums. Through the industrial, a number of well-known Las Vegas areas are proven.
LVCVA launches a nationwide marketing campaign to entice extra guests to Las Vegas after a number of months of reducing vacationer numbers. (Credit score: LVCVA)
The nationwide marketing campaign “Welcome to Fabulous Las Vegas” hopes to entice extra guests to Las Vegas. It reveals websites across the Las Vegas Strip and Fremont Avenue within the downtown space. (Credit score: LVCVA)
LVCVA launches a nationwide marketing campaign to entice extra guests to Las Vegas after a number of months of reducing vacationer numbers. (Credit score: LVCVA)
LVCVA launches a nationwide marketing campaign to entice extra guests to Las Vegas after a number of months of reducing vacationer numbers. (Credit score: LVCVA)
LVCVA launches a nationwide marketing campaign to entice extra guests to Las Vegas after a number of months of reducing vacationer numbers. (Credit score: LVCVA)
LVCVA launches a nationwide marketing campaign to entice extra guests to Las Vegas after a number of months of reducing vacationer numbers. (Credit score: LVCVA)
LVCVA launches a nationwide marketing campaign to entice extra guests to Las Vegas after a number of months of reducing vacationer numbers. (Credit score: LVCVA)
The nationwide marketing campaign “Welcome to Fabulous Las Vegas” hopes to entice extra guests to Las Vegas. It reveals websites across the Las Vegas Strip such because the Venetian Resort’s gondola rides. (Credit score: LVCVA)
LVCVA launches a nationwide marketing campaign to entice extra guests to Las Vegas after a number of months of reducing vacationer numbers. (Credit score: LVCVA)
LVCVA drew its inspiration for the nationwide marketing campaign from the “Welcome to Fabulous Las Vegas” signal. (Credit score: LVCVA)
LVCVA launches a nationwide marketing campaign to entice extra guests to Las Vegas after a number of months of reducing vacationer numbers. (Credit score: LVCVA)
The nationwide marketing campaign “Welcome to Fabulous Las Vegas” hopes to entice extra guests to Las Vegas. (Credit score: LVCVA)
The industrial is supposed to entice guests to Las Vegas. You possibly can watch the total industrial right here.
Las Vegas customer numbers have declined over a number of months, dropping by 12% in July. Resort occupancy is down 7.6% from July 2024. The drop was attributed to folks staying residence to economize and fewer worldwide vacationers.
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“Las Vegas was built on hospitality, and this campaign is our renewed promise that as our city grows, our foundation remains unchanged: we are committed to providing fabulous experiences for every visitor, at every price point,” Steve Hill, LVCVA president and CEO stated.
The inspiration for the marketing campaign got here from the enduring “Welcome to Las Vegas” signal that greets guests who drive into Las Vegas and can also be a well-liked stopping level to take photos.
“‘Fabulous’ isn’t just a word on a sign—it’s our DNA, our identity, and our brand promise,” Hill stated.
Different points of the marketing campaign embrace lighting up the “Welcome to Las Vegas” for twenty-four hours in purple on Thursday. Resorts and landmarks similar to Fremont Avenue Expertise will flip purple from 6:30 to 7:30 p.m., and marquees will characteristic the “Welcome to Las Vegas” message in response to the LVCVA information launch.
The marketing campaign can also be listening to clients who fly into Las Vegas by making some adjustments to the rideshare pickup zone in Terminal 1 at Harry Reid Worldwide Airport, by providing “Fabulous Pickups.” Beginning Monday, September 12, the pickup zone may have colourful lighting, plush seating, a neon selfie wall, and occasional dwell performances.
On Monday, September 15, New York’s Occasions Sq. will debut a 3D anamorphic billboard about Las Vegas. There will even be a big billboard show on Sundown Boulevard in Los Angeles, urging folks to “Come to Fabulous Las Vegas.”
On September 15, throughout the Raiders’ first residence sport, there can be a “Fabulous Tunnel Walk” because the gamers enter the stadium.
