The Home Republicans’ marketing campaign arm is encouraging members to take an aggressive stance in messaging on the One Large Lovely Invoice Act of President Trump’s tax minimize and spending priorities and make it a key a part of their 2026 midterm messaging.
The memo from the Nationwide Republican Congressional Committee (NRCC), first shared with The Hill, comes after the Home handed the laws Thursday and represents a notable posture as Democrats tear into Republicans over the invoice’s reforms on Medicaid, vitamin help and extra.
It factors to ballot testing that reveals Republicans have a possibility to “draw a sharp contrast with House Democrats,” highlighting prime messages that it says resonate in battleground districts.
“This bill prevents tax increases to put more money in every American’s pocket,” the NRCC memo says, including that it’s “protecting Medicaid by removing illegal immigrants and eliminating fraud” and “investing billions of dollars to build the wall and secure the border.”
The six-page memo outlines NRCC polling for the important thing situation areas on Medicaid, tax cuts and border safety, whereas suggesting messaging traces on every of these factors.
It summarized the technique in three bullet factors: “Go on offense,” “Keep the message simple,” and “Tie Democrats to tax hikes, handouts for illegal immigrants, and protecting fraud.”
“The One Big, Beautiful Bill is more than a messaging opportunity; it’s a midterm roadmap,” the memo says. It later asserts that reasonably than a vote for the invoice being a legal responsibility, Democrats’ votes towards the invoice “just provided us a Midterm sledgehammer.”
The laws that Home Republicans despatched to the Senate on Thursday extends Trump’s 2017 tax cuts whereas additionally slashing taxes on suggestions and time beyond regulation pay, whereas boosting funding for the border, deportation and nationwide protection priorities.
However to offset the prices of these GOP want record objects, it imposes Medicaid reforms which might be projected to end in thousands and thousands of low-income people dropping medical insurance — equivalent to beefed-up work necessities for “able-bodied” adults with out dependents and penalties for states that cowl immigrants missing everlasting authorized standing.
It additionally requires states to share the price of Supplemental Diet Help Program (SNAP) advantages for the primary time, and it will increase work necessities for that program. And it rolls again inexperienced vitality tax incentives.
Democrats have already been centering their messaging on attacking Republicans for reducing Medicaid and SNAP whereas extending tax cuts for rich People, with Home Minority Chief Hakeem Jeffries (D-N.Y.) suggesting on the Home ground that the vote would value Republicans within the 2026 midterms.
“This day may very well turn out to be the day that House Republicans lost control of the United States House of Representatives,” Jeffries mentioned.
The Republican memo, although, flips the script on the assaults.
“House Democrats just gave Republicans a generational opportunity to go on offense,” it says. “Their unanimous vote against the ‘One Big, Beautiful Bill’, a landmark package delivering tax relief, government efficiency, and border enforcement, handed us the clearest contrast in years. This legislation must be a key piece of Republicans’ 2026 strategy.”
On Medicaid messaging, the NRCC advised Republicans to focus on the social gathering “defending Medicaid for EVERY American who NEEDS and DESERVES it the most.”
“That means seniors, low-income families, pregnant women, and disabled Americans, not fraudsters, able-bodied adults who refuse to work, or illegal immigrants,” it says, pointing to polling that reveals 82 p.c assist for citizenship verification, 72 p.c assist for work necessities, and 71 p.c perception in widespread Medicaid fraud.
It accused Democrats of endorsing a tax improve on American households by voting towards the invoice, pointing to battleground polling that reveals 82 p.c of voters have been much less more likely to assist a Democrat who “voted for the largest tax increase in American history.”
And it highlights the invoice’s funding for border safety, accusing Democrats of “asking constituents to foot the Medicaid bill for criminal aliens, all while opposing basic enforcement.”
The NRCC mentioned Republicans from protected seats to battleground districts can use the identical core messages, whereas recommending using particular numbers on the typical tax hike households would face if the tax cuts expire when speaking about Democrats in battleground districts.
Republicans, although, may have their work minimize out for them in messaging on the invoice as Democrats assault them not solely on coverage factors however on strikes like declining to carry in-person city halls earlier this yr because of organized activists focusing on the occasions.
“The tax scam House Republicans passed is one big broken promise to the American people. It raises costs, kicks millions off of their health insurance, and rigs the tax code to benefit the ultra-wealthy and big corporations,” Democratic Congressional Marketing campaign Committee spokesperson Viet Shelton mentioned in a press release. “Republicans have already been hiding in fear from the public all year, and the backlash is only going to get louder because of this toxic vote.”
NRCC-OBBBDownload
