‘Dusk2Dawn’ marketing campaign promotes security as solar begins to set earlier

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LAS VEGAS (KLAS) — Drivers have struck and killed round 60 pedestrians in Clark County this yr, much more when you embody individuals on bikes, scooters and their motorized varieties.

“It’s been a hard couple weeks in Clark County,” Clark County District A Commissioner Michael Naft stated. “We’ve seen some of the most tragic cases that we have ever seen. We have gotten the attention, for better or worse, of a whole lot of people in this community.”

Naft gathered with different elected leaders and highway security advocates to launch the annual “Dusk2Dawn” consciousness marketing campaign utilizing posters in buses and at stops. They’re making an attempt to cease the variety of crashes from going up because the solar begins to go down sooner.

Dusk2Dawn RTI 2Southbound visitors on Nellis Boulevard, close to the place officers launched a security marketing campaign on Thursday, Oct. 30, 2025. (KLAS)

The attention marketing campaign launch came about at a bus cease close to Boulder Freeway and Nellis Boulevard, which Tanya Rossback makes use of for her commute. She thinks the attention posters will solely assist if individuals take the message to coronary heart, notably individuals who cross streets exterior crosswalks.

“They run across the street here, and an innocent person driving can hit them and kill them, and then they feel horrible for the rest of their lives, even though it’s not their fault,” Rossback stated.

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