NEW YORK (AP) — Bringing soccer followers, Brazil and Karol G collectively for a one-night expertise? That is a profitable system.
The Grammy award-winning musician will headline a halftime present throughout YouTube’s first unique NFL broadcast subsequent month, which can stream stay from Corinthians Area in São Paulo, Brazil on Sept. 5. That is the NFL week 1 matchup between the Los Angeles Chargers and the reigning AFC-winning Kansas Metropolis Chiefs.
“This year has been truly rewarding, and the timing of this opportunity — to be part of such an important moment like YouTube’s first-ever NFL live broadcast — is perfect,” the singer shared in an unique written assertion. “With my latest album ‘Tropicoqueta,’ I set out to represent the many facets of my Latin culture, something I’m incredibly passionate about in everything I do. I’m excited to bring that same energy and pride to this global stage and honored to continue elevating Latin culture on such a monumental platform.”
It is a pure pairing. Karol G is a world celebrity, American soccer is rising in reputation worldwide, and most of the world’s most ardent music followers name Brazil dwelling — it’s one of many many causes “Come to Brazil” has develop into a stalwart meme, a three-word stand-in for the final word expression of fandom.
“Our goal is to highlight the excitement and Americana of the NFL, but do this thoughtfully in a way that plays to local cultures, practices and traditions,” mentioned Tim Tubito, senior director of world recreation presentation and leisure on the NFL.
Reserving Karol G “not only excites our fans and pays homage to their culture in South America, but has an impact on a global scale,” he added. “We hope all of our fans are ready for a historic celebration.”
The sport is free to stream for followers throughout the globe, completely by YouTube and YouTube TV. It begins at 5 p.m. Pacific / 8 p.m. Japanese / 9 p.m. BRT (native time). A pre-show kicks off an hour earlier.
“To celebrate this moment, we are thrilled that global superstar Karol G will perform during our halftime show,” mentioned Angela Courtin, VP of sports activities and leisure advertising and marketing at YouTube in a press release. “The game and performance will be broadcast worldwide for free on YouTube, blending the fandom of sports and music together for one epic cultural moment.”
