Firm concerned in Coldplay KissCam drama hires Gwyneth Paltrow as spokesperson

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BOSTON (AP) — Astronomer — the corporate whose CEO resigned after being caught on a KissCam at a Coldplay rock live performance embracing a girl who was not his spouse — is making an attempt to maneuver on from the drama with somebody who is aware of the band fairly nicely.

Actress Gwyneth Paltrow, who was married to Coldplay’s frontman Chris Martin for 13 years, introduced Friday on X that she has been employed by Astronomer as a spokesperson.

Astronomer, a tech firm primarily based in New York, discovered itself in an uncomfortable highlight when two of its executives have been caught on digicam in an intimate embrace at a Coldplay live performance — a second that was then flashed on an enormous display screen within the stadium.

CEO Andy Byron and human useful resource govt Kristin Cabot have been caught abruptly when Martin requested the cameras to scan the group throughout a live performance earlier this month.

“Either they’re having an affair or they’re just very shy,” Martin joked when the couple appeared on display screen and shortly tried to cover their faces.

In a brief video, the “Shakespeare in Love” and “Ironman” star stated she had been employed as a “very temporary” spokesperson for Astronomer.

“Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones,” Paltrow stated, smiling and deftly avoiding point out of the KissCam fuss.

“We’ve been thrilled that so many people have a newfound interest in data workflow automation,” she stated. “We will now be returning to what we do best — delivering game-changing results for our customers.”

When footage from the KissCam first unfold on-line, it wasn’t instantly clear who the couple have been. Quickly after the corporate recognized the pair, and Byron resigned adopted by Cabot. The video clip resulted in a gentle stream of memes, parody movies and screenshots of the pair’s shocked faces filling social media feeds.

On-line streams of Coldplay’s songs jumped 20% within the days after the video went viral, in keeping with Luminate, an trade knowledge and analytics firm.

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