Marketing campaign sends life saving message about Las Vegas warmth

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LAS VEGAS (KLAS) — With summer season temperatures already climbing into the triple digits, Henderson metropolis leaders and first responders are sending a powerful message to the group: Examine your seats earlier than you lock your automobile.

The Metropolis of Henderson, Henderson Hearth Division, and Henderson Skilled Firefighters kicked off their annual “Check Your Seats in the Heat” marketing campaign Wednesday, launching this yr’s initiative with a robust visible — a stay reenactment of a 911 emergency name involving a baby left in a scorching automobile.

“As a first responder, these are one of the most critical calls. Time is of the essence because heat literally kills,” Daniel Pentkowski, President of Henderson Skilled Firefighters, stated.

As firefighters smashed a automobile window and pulled a baby model from the again seat, emergency medical crews rushed in to offer assist. The chilling scene was a simulation, however the message behind it was very actual.

In response to nationwide statistics, a median of 38 youngsters die every year within the U.S. from heatstroke after being left in automobiles. In Nevada’s scorching summer season local weather, the dangers are even better.

The marketing campaign is designed to boost consciousness amongst mother and father, caregivers, and anybody who drives with youngsters within the automobile. Henderson officers hope the visible impression of the reenactment will function an enduring reminder of how briskly a traditional day can flip tragic.

“One of the simplest things you can do is put your cell phone or purse in the backseat; that way you have something to remind yourself of checking your backseat,” Pentkowski stated.

The marketing campaign additionally contains security ideas, printed supplies, group outreach, and social media messaging, all geared toward decreasing the variety of scorching automobile incidents in Southern Nevada.

Suggestions for Dad and mom and Caregivers:

All the time test the again seat earlier than locking your car.

Place a stuffed animal within the passenger seat as a reminder when a baby is within the again.

Preserve keys out of kids’s attain to forestall them from climbing right into a automobile unattended.

Should you see a baby alone in a automobile, name 911 instantly.

The Metropolis of Henderson is encouraging residents to assist unfold the message. As temperatures proceed to rise, officers say one easy behavior of checking your seat may save a life. 

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